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Paid Reviews

Blogs are much more personal in the interaction between the blogger and the visitor and hence the viewpoint of the blogger influences the reader much more. Taking advantage of this, some bloggers do paid reviews of products on their site. Ethical or not is a different question and we will not cover that discussion here.Even large companies are known to have given gifts and money to bloggrs with huge readership base to talk favourably about their products. Microsoft was known to have done that for their Windows Vista launch.

If you are doing a paid review, you will be expected to write about the website or product on your blog with links back to the site. Depending on the understanding with the advertiser, the blog post could be contain links, images, be positive, generate buzz etc. Reviews usually pay between $5 and $100 depending on the network. PPP, Blogvertise, Blogitive, ReviewMe etc are some of the advertising networks that bring advertisers and bloggers together in one marketplace. You call also choose to sell paid review oportunities directly to the advertiser.

Just as in the case of text ads, review rates vary based on the traffic, quality of the post, the PR of the page etc. Usually to maintain quality each network have their own set of additional rules that a blogger must follow. These include as to how many paid post a blogger may take to how he can disclose that the post is a paid one.